A long time San Francisco resident who loves the city and thrives on helping people realize their financial and residential dreams, I succeed by putting my client's needs first. In this complex and dynamic real estate market, I'm an advisor, a negotiator, and a problem solver. I focus on observing market trends, touring new properties weekly, networking with other agents and continuing my education. I believe in clear communication, and strive to keep clients informed at all times. Real estate transactions can be complex, but they shouldn't be a confusing experience. I proudly provide attentive service with integrity. As a homeowner personally experienced with the TIC and condo conversion process, I can bring a wealth of knowledge to buying or selling your home. My background in film and photography allows me to apply a finely-tuned visual sensibility to all the marketing materials used to help position your property for sale. I also enjoy visualizing the changes that a buyer could make to realize the full potential of a property. In my 14 years of free-lance film work, I had daily practice in negotiating, so I love to negotiate on your behalf! Thank you, Rita